OVERVIEW
In support of Petals' launch of their innovative app offering app-based discounts, I created a promotional asset designed to generate excitement and drive adoption. The asset features screen shots of the app, coupled with footage from the most recent video look book, providing a comprehensive illustration of its features and capabilities. I also meticulously crafted the sound design and incorporated a clear call-to-action at the end, encouraging users to take advantage of the opportunity to save with the Petals app.