OVERVIEW
Cookies and 420 Cardz contracted me to create a digital marketing asset that would effectively boost their greeting card line. The primary objective of the commercial was to tackle the common issue of customer confusion and to deliver a clear and comprehensive explanation of the product's purchasing and usage process. This approach was taken to address the needs of the target audience and to provide them with the information they need to make an informed buying decision, thereby increasing the chances of successful sales and customer satisfaction.
MY ROLE
STORYBOARDING, CONTENT STRATEGY, CONTENT CAPTURE, PROJECT MANAGEMENT, VIDEO EDITING, MOTION GRAPHICS, COLOR CORRECTING, SOCIAL MEDIA MARKETING
RESULTS
After asset was released and promoted on social media channels there was a 36% increase in sales and a 20% decrease in questions about how the product line works.